Tips for Optimizing Your Business Website for SEO
Running a business in today’s digital era requires a website, and not just any website—a good one! Online discoverability is an essential part of what gets you business. Think of it this way: if a customer can’t find your website easily, you will lose them. An effective way to make your site more visible is SEO. Check out my favorite tips for optimizing your business website for SEO.
Put Content on Your Site
I love this tip because, as a blogger, content is my bread and butter. Content does more for your website than build a blog, though; it can help inform search engines about what your site should show up for in the search results.
Usually, about 300 words of content is sufficient for any page on your site—but tread carefully because you must have high-quality content that relates to your business to improve your SEO.
Make Sure You Show up Locally
Showing up for local searches, even if you're an online-based business, is crucial. People love to support local businesses. Optimizing your site for local search is the best way to ensure they see your site. Below are some of my favorite ways to make your site more local-oriented.
Create location pages for your business area and write unique, location-focused content on those pages.
Fill out a Google My Business profile.
Mention your service area in your content.
Focus on User Friendliness
When making your site, I'm sure you heard the old saying "mobile-first." Many people don't know that mobile optimization isn't the most crucial piece to a site—it's the user. For the best site possible, try to focus on features that users want and care about, such as navigation.
A user should be able to navigate your website without difficulty or frustration. Search engines look for this when deciding on which sites should rank for specific keywords.
Search engine optimization is important, so take these tips for optimizing your business website for SEO and get to work!